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Buy Tourism Online (BTO) takes place on November 16 and 17 in central Florence in Tuscany. Italy is a top travel destination and Tuscany is high in priority on the list of places to visit with many attractions available to a wide variety of vacationers.

Buy Tourism Online is an annual event sponsored by a number of regional authorities and the central government, a travel related web marketing event idela for networking with those involved in travel and tourism in Italy.

BTO offers training and information on travel related web marketing activities – this year the discussions/debates will be focused on Travel 2.0 and beyond

Buy Tourism Online is directed at:

• Managers and Owners of Hotels and other types of incoming tourism
• All operators along the whole incoming tourism chain
• Bloggers and Social Networks
• Those involved in marketing certain geographical areas and/or special interest holidays
• Web and web-marketing professionals
• Travel and tourism professionals and online travel agencies
• Companies with web-oriented products and services
• Students, researchers and academics in the field of Travel 2.0

The event features coverage with a selection of Italian Bloggers reporting during the event. I will be covering BTO live in English.

Here are just a few of the topics of the programme covered in panel sessions:

• Tourism and Web 3.0
• How to monitor your hotel through the Social Media
• New frontier of digital tourism: ideas for new business models during the Tourism 2.0 era
• Disintermediation in the age of Web 2.0
• Social Network and Tourism: A new form of communication or another bubble
• Blogsphere and Tourism: How to interact?
• The Impact of Revenue Management Practices on Customers’ Attitudes and Behaviours
• Research of Online data in Italy
• Connecting with your customer
• Will Merchant Models websites become Search Engines ?

You can follow the event here on my blog or on Twitter.

There will be a lot of twittering and blog posting that will sum up the most important points raised during sessions and following discussions.

If you operate in the travel industry I strongly advise you to attend – there are a number of keynote sessions in English with very high profile speakers. The perfect opportunity to visit Florence and keep up to date on Travel 2.0

All information (in English) is available here.

Technorati Tags:
travel 2.0 Tuscany Florence Web Marketing Conferences Buy Tourism Online Travel Tourism Conferences Italy 2009

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