I just read an interesting post at copyblogger where this issue of how SEO and the SEO Industry are changing at a very rapid pace. I think we all feel the transformation and are figuring out HOW to cope with it and HOW it is going to impact our Clients.
The transformation is a major one that goes far beyond an algorithm update. The change is a shift of focus from the more technical aspects to the human side and aspects – that’s what web 2.0 is all about isn’t it ?
The forums are populated with people promoting endless discussions that have worried me at times – am I undevaluating technical issues or are they overshooting with equations and keyword density formulas ??
I often review what I have achieved for my Clients and for myself and things seem to be working fine. Nonetheless the discussion is open and I feel the shift from algorithm analysis to long tail investigations.
Personally I feel like things are starting all over again like in 1996 as described in a post that people are looking up very often .
In my opinion there will be changes and SEO will continue to evolve and exist.
There are still a number of fundamental issues which are not common knowledge; Maybe they are but it’s all in how you put that knowledge to work – the law is there for everybody to study and apply, but we all seek legal advice, you’ll certainly want to eat spaghetti my wife makes when compared to my cooking – using the same ingredients …