The recent back link count update on Google Webmaster Central was quite a surprise to me. I could tell that traffic was increasing, and was pleasantly surprised to see my back links had increased by 10,000 (ten thousand).
I found 4 relevant factors that contributed to the significant increase of my back links:
- Following what’s happening in your field of interest
- Commenting on others blogs
- Sharing knowledge and experience
- Writing, writing and … writing
Follow what’s happening
A selection of feeds to keep you up to date on what is happening in your field of interest is essential. Choose and monitor feeds from blogs in theme with your line of business, interests and those of your readership.
Feeds will provide great topics and interesting arguments for posts.
Feeds also provide a great opportunity for you to pass on links to your readers always seeking useful information.
Linking out to others is a very important aspect of blogging: as long as you are on topic and focused on relevant, theme related sites, link out to your brother blogger. Don’t worry about loosing link juice …
Posts with links are more likely to catch my eye and interest – so do posts with some graphics … I took notice after viewing the interview with R. Scoble.
Monitor important keywords on major search engines and social media networks.
I am very active on del.icio.us. I bookmark interesting websites, post them to this blog with a plugin called postalicious. Some of the links in my feeds reveal interesting leads that I bookmark and pass on to users.
In del.icio.us it’s fun to play with the tags query function:
Run your keywords in del.icio.us, subscribe to the feeds …
Same goes for Blogsearch …
Once you run a query on the Search results page you’ll notice the RSS link providing you the URL you can paste into your feed reader to follow what is happening (= what people are writing and saying) about that specific keyword:
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IDEM for Technorati … you can review blogs and blog posts by using the query string:
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You’ll need to constantly review your feeds and tweak your keywords: Like the documents on your desk, piling up until you decide to clear the clutter, feeds and keywords won’t always live up to your expectations and you’ll need to update them constantly, giving the toss to the ones relaying information with no added value.
Comment on others blogs
Comments are to blogs what salt is to food. Find those posts that tickle your fancy and write great comments – they’ll leave a sign and drive curious readers to your blog.
Comments are an important factor that will have an impact on your blog’s ranking (see post from Bill Slawski –Positive and Negative Quality Ranking Factors from Google’s Blog Search)
Share your knowledge and experience
With sooo much to read and sooo little time to spare, you want to keep a focus on information hubs providing useful tips that will help your readers in their ever day efforts: If you wish to increase your readership you must be willing to share what you know.
My best posts are based on experience, at times simple every day observations that come about as I am working on a project make a great writing: When my instinct tells me it’s worth writing about, I drop what I am doing and blog.
Some are concerned about giving away their “secrets”. Recently there has been talk about this in the Multi Lingual Search Forum with a German member. That’s silly and I’ll tell you why.
Say you want to make pizza, you don’t know the ingredients but you can easily find them on the internet or in any cookbook you mom or grandmother has sitting on a shelf at home. So does that make you an expert pizza maker ? I have my doubts.
I’ve had the best feedback from attendees at Search Engine Strategies Conferences, where I have spoken over the past 4 years because I do my best to provide up to date, reliable information: If a Company is not interested in bringing SEO in house they won’t, even if you tell them exactly what to do.
Your audience will love you and show their appreciation by linking back to you.
Write, write and … write
Write and develop your own style and ways of interacting with your readership.
Birds of a feather flock together.
Users interested in what you have to say will appreciate you for what you are: There will always be someone out of line with very negative feedback, but then isn’t it like that on the street or on a plane, you get to know great people or someone you just can’t get along with …
Don’t write about something everyone is talking about, simply because it’s hot. There are too many people doing that, just making noise. It’s a waste of time.
If you don’t have something new and different to add to the conversation then listen. There will be other things to talk about …
Incoming links are a (natural) consequence of hard work and talent.
Simple isn’t it !
Have other ingredients you’d add to my short list ?