Blog SEO and PageRank: a look at Blogging Tips by Lorelle VanFossen
Blogs, Blogging and Search Engine Optimization (SEO) are my bread and butter and have been for quite some time. This is a very demanding profession that requires constant updating but also a critical and open approach to methodology: the only way to put yourself in discussion is confrontation by reading what others have to say, so Blogging tips by Lorelle VanFossen was an obvious purchase.
The actual purchase was a small adventure in itself. The book took nearly 1 month to arrive and I had a small correspondence with Lorelle during this time who was very polite and reassuring. Based on her name I thought she was Dutch and living in Holland – not quite the case 🙂
The book is a good read for anyone interested in blogging and seeking advice on blogs and how to blog. If you are an experienced blogger it’s just as good a read.
It’s more than a book – it’s a handbook, a sort of user’s manual for the blogger, clearly spelling what you should do and how it can be done.
It’s quite clear that I liked the book and by the way there is no commercial affiliation or underground agreement between us – I read the book and I liked it.
As an experienced web marketing blogger I find room for further considerations on the section Blog SEO and PageRank of Blogging Tips.
Do not purchase SEO Services
Lorelle makes a valid point by suggesting to avoid SEO companies promising overnight miracles for a handful of dollars: it’s a long way up to the top of the charts for those ever more competitive keywords.
People will resort to just about anything to get there – if you want to do it the right way it will take time and lots of effort. Without competence you cannot become an authority, if you’re not an authority you won’t acquire visibility and will remain in the dark.
So in essence, at the end of the day, it is up to you, your capability and the amount of effort you are willing to pump into your blog to see the results.
But if someone is there to help you’ll avoid a lot of errors.
Just think about the hundreds (if not thousands) of plugins (I’m thinking WordPress) of additional functions that are available online today. I review nearly 300 posts per day on new WordPress Plugins, bookmarking (and sharing) the most interesting ones. If you have no experience it’s difficult (to say the least) to identify stable optimal plugins to do your job. Each and every blog is different with different needs – an experienced professional will listen to you talk through your plan of action, and suggest an array of features that best fit you needs.
Here’s a tip I want to share with you that came to mind reading Lorelle’s book – moving your content towards the beginning of the page.
WordPress (as well as other major blogging platforms) offers so many free templates for you to choose from: they come in all sizes and shapes and formats – you can choose from:
- multiple column blog
- single sidebar
- double sidebar
If you use a double sidebar template you’re pushing your content down beneath the first sidebar and you’re presenting the search engines with the same initial content on each and every page of your blog. I have seen blog traffic increase (nearly over night) by 20% by simply rearranging on page elements.
There are many other aspects like this someone experienced will pin point, bring to your attention and find an adequate solution.
You might say: "Ok but all this is out there on the web all I need to do is read up on it and I’m ready to go – I don’t need any help … "
My answer to that is a simple consideration about cooking. Anybody can get their hands on a recipe to make spaghetti, so can I. Actually, being Italian, I don’t need to, I know all the ingredients off by heart but I’ll never beat my wife in the kitchen.
Same goes with SEO – experience, competence and passion make the difference.
So If you’re serious about your blog and want a foot hold in the web 2.0 arena an investment in professional help is a good start: Like Lorelle says avoid the businesses used to selling snake oil.
Oh and another tip to make things easier for you – BlogDesk. You’ll blog much faster, avoid useless (lengthy) user sessions on your blog and have seamless blog posting at your finger tips but I advise you to … well know don’t expect me to tell you everything right here and now !