Blogging: an investment or waste of time ?
Sharing experience and exchanging points of view are the most interesting aspects of Social Networking, in particular blogs and blogging. If you’ve been online and active in this arena you know just how difficult it can be to balance work, family and networking – from time to time I find myself literally lost in the amount of work to do and I panic – I just can’t get everything done in the timely fashion I would like to.
I’m sure many of you reading can relate to this feeling of being overwhelmed from and you ask yourself if blogs, and blogging are really worth the effort.
Ina recent post, Robert Bly (Bly’s theory of blogging) makes a few points in a controversial fashion about time spent blogging:
… “Personal productivity is inversely proportional to time spent blogging.”
Is blogging fun? Yes.
Intellectually stimulating? Can be.
Useful? Opinions vary . …
Yes opinions may vary significantly.
If you are famous and swamped with work then blogging is an optional you can do without – if you’re blogging you’re not working thus loosing money. You don’t need to network if you have people knocking at you door at all times of day and night.
But let’s say that you’re not that famous and you wish to establish your online presence – you can’t do without a blog or other kinds of social networking.
Yesterday I was on the phone with a Prospect discussing a preliminary proposal – we went on to some small talk and I asked how he had decided to approach me.
His decision was based on the relationship he had built over time reading my blog. I discovered how close our views and approaches to business were.
He said that he could see I am a small business but with a very personal touch and he liked that, preferring this approach to Companies which appear commercial rather than technical.
When you choose a business partner there are 2 important factors:
A good reputation is the conditio sine qua non you’ll consider a Company or a Professional to work for you, affinity is the driver that builds communities of people with the same views and approach to business (or life for that matter …)
- Blog and blog as much as you can – it’s an investment in your future as an online business
- Be yourself and you’ll create a community of readers that hare your views and approach to business – sooner or later they’ll knock on your doorstep asking for help
I wonder what Robert would have to say about this approach … but I’ll probably never know – it would be a waste of time to leave a comment …