Consulente Web Marketing e Consulenza Motori di Ricerca

Web Marketing & Search Engine Consultant

Blogging for the Show or the Doe ?

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Blogs and blogging are a central part of any “modern” web marketing effort today and will be as far as I can see for some time in the future. Actually for a small and even medium sized enterprise, a blog can more than enough to make an online presence significant.

There is a lot of talk (or should I say hype) about social media and the important role it is playing, but if you are looking for quality traffic and some solid business leads, and you are in a traditional line of business a blog is what you need – today.

Measuring the performance of your web marketing efforts is not only possible but essential to keep the boat afloat. Google analytics are bringing about a general awareness related to web metrics and website performance: people are asking more questions and want reliable answers to increase their ROI and reduce CPA.

Measuring performance is related to your objectives.

You can use a blog to run a business. If you are running a WordPress blog the plenthora of plugins and additional functions made available makes everything very easy to with little to no programming skills required for most functionalities.

One very important function is a contact form – there are so many available and it’s a matter of minutes before your blog has contact forms ready to use. Same goes for e-commerce plugins.

Let’s focus on and take as an example the contact forms I just mentioned – they have a big limitation when it comes to measuring conversions, i.e. if you wish to track:

  • how many users compiled a form
  • which keywords they used when they compiled the form

The WordPress plugins that I recently examined were all missing something very important: a thank you page.

Why do you need a page ?

Because that’s where you’ll place the tracking code you need to monitor performance and understand if the flow of actions is working as expected or not.

For those who develop WordPress Plugins a slight modification such as the one I just described (= make the thank you page independent) is becoming a necessity.

But right now, if you need to track performance and run a blog you need to address things in a different manner. here’s how.

Set up a contact form with a thank you page – programming can be done in php (FIND SOME ONLINE RESOURCES). If you don’t have one, setup a Google Analytics Account and setup your goals – indicate the URL of your thank you page.

Embed the javascript generated by the system and save your thank you page.

You might want to modify any existing plugin – don’t, it won’t work. The problem is the repeated presence of captcha on category or tag pages inducing fatal errors.

By doing so you can create you unique call to action on each post inviting your readers to contact you, subscribe to your newsletter, or place an order.

Sounds too complicated ? It’s not – I’ll show you in my next post ๐Ÿ™‚

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8 Replies

  1. ืงื™ื“ื•ื ืืชืจื™ื

    I always use a thank you page, and then put the thank you page as a goal on my Google analytics account, so I can track and analyze conversions.

    Thats why I usually use Joomla CMS for building sites/blogs rather than wordpress.

  2. I put a form on all my pages for subscribing to my blog. Do I understand you correctly that I can use an add on to do this for me?

    By the way, I have listed this blog as a dofollow blog and send a few readers your way. I’ve linked to
    the page above.

    I’m in the process of updating the rankings and providing a bit of information about each site. Updates should be up by Wednesday. Let me know if you’d like to change yours.

    Warmly,

    Linda P. Morton

  3. It should be relatively easy to make a thank-you-plugin wich can meet the requirements. Maybe we can split the expense ๐Ÿ™‚

  4. Yes it should and if you make it I am sure you’ll be rewarded with many back links from the WordPress Community and you’ll find plenty of room here at my blog to feature your plugin ๐Ÿ˜‰

  5. You dont need a “thank you page” you can track it with Onclick event function on google analytics.

    I had installed the contact from 7 for wordpress and edited the submit button, you can add to your submit button in your contact form following code:

    onClick=”javascript:pageTracker._trackPageview(‘/folder/file’);”

    Source: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55521

  6. Thank you for this contribution ๐Ÿ™‚

  7. I have been reading about Goolge Analytics and understand the benefits of using it. However Goolge is capturing all of our data. That is a lot of data that Google is capturing.

    You are right you need good analytics to measure your performance.

    GA is something that I need to try.