Web Marketing & Pay Per Post – where do you draw the line ?
Amongst all the posts I read during the holiday season there is one that stands out and raises in my view some interesting points worth further discussion and debate.
- Should Pay Per Post be looked down upon as 2nd class Web Marketing ?
- Should the Search Engines enter the arena and exercise their right to judge what’s good and what’s bad for the end user or should I say the consumer ?
- Is there just too much noise and attention around blogs and bloggers in general ?
Let’s start form the last point and I’ll shake the boat by saying there’s just too much noise at the moment and this is bring on new schemes and opportunities for fast money (quick and dirty as a business contact of mine would put it …).
There are many bloggers here today but I wouldn’t bet the will be tomorrow. It’s a matter of ideas, expertise, experience, dedication, track record, reputation, … you got my trend by now.
Fame over night, an awesome PR and ALEXA Rank are not the ingredients I’d be looking for to promote my company or my brand.
Should Pay Per Post be looked down upon as 2nd class Web Marketing ?
I don’t think so and I’ll tell you why. Let’s take a look at what happens every day in newspapers, periodicals and television. There is all kinds of unethical and hidden publicity, to such an extent that a journalist in Italy has recently written a book and released an interview on the matter. The situation is pretty grim.
The way I see it, if someone is willing to pay for a post, and willing to accept whatever the outcome – then I see nothing wrong with that. The question is how long will it last … when will the independent voices fall silent under the weight of million dollar budgets finding their way online.
Should the Search Engines become Editors ?
When Matt Cutts of Google states:
“Google wants to do a good job of detecting paid links. Paid links that affect search engines (whether paid text links or a paid review) can cause a site to lose trust in Google.”
That is an editorial policy. It can be good and it can be bad, depending on how things progress and how the online world will evolve.
- How do you see things developing ?
- Are you in favor or against Pay Per Post ?
- Is it realistic to believe the online media can remain an independent and unbiased voice ?
I think this is a very interesting discussion – I hope you are willing to share your point of view with me.