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Web Marketing & Pay Per Post – where do you draw the line ?

Search Engines and Pay per Post - where do you draw the line ?

Amongst all the posts I read during the holiday season there is one that stands out and raises in my view some interesting points worth further discussion and debate.

  • Should Pay Per Post be looked down upon as 2nd class Web Marketing ?
  • Should the Search Engines enter the arena and exercise their right to judge what’s good and what’s bad for the end user or should I say the consumer ?
  • Is there just too much noise and attention around blogs and bloggers in general ?

Let’s start form the last point and I’ll shake the boat by saying there’s just too much noise at the moment and this is bring on new schemes and opportunities for fast money (quick and dirty as a business contact of mine would put it …).

There are many bloggers here today but I wouldn’t bet the will be tomorrow. It’s a matter of ideas, expertise, experience, dedication, track record, reputation, … you got my trend by now.

Fame over night, an awesome PR and ALEXA Rank are not the ingredients I’d be looking for to promote my company or my brand.

Should Pay Per Post be looked down upon as 2nd class Web Marketing ?

I don’t think so and I’ll tell you why. Let’s take a look at what happens every day in newspapers, periodicals and television. There is all kinds of unethical and hidden publicity, to such an extent that a journalist in Italy has recently written a book and released an interview on the matter. The situation is pretty grim. 

The way I see it, if someone is willing to pay for a post, and willing to accept whatever the outcome – then I see nothing wrong with that. The question is how long will it last … when will the independent voices fall silent under the weight of million dollar budgets finding their way online.

Should the Search Engines become Editors ?

When Matt Cutts of Google states:

Google wants to do a good job of detecting paid links. Paid links that affect search engines (whether paid text links or a paid review) can cause a site to lose trust in Google.” 

That is an editorial policy. It can be good and it can be bad, depending on how things progress and how the online world will evolve.

  • How do you see things developing ?
  • Are you in favor or against Pay Per Post ?
  • Is it realistic to believe the online media can remain an independent and unbiased voice ?

I think this is a very interesting discussion – I hope you are willing to share your point of view with me. 

4 Replies

  1. Greg

    Marketing is of its very nature competitve and when people compete they are going to be tempted to cheat. People cheat in sports and in business all the time. Unless you have absolute RULES and some threat of what will happen to you, then there will always be enough people who bend the “rules” or break the “rules”. Generally speaking cheaters win.

    Take drugs in sport and win the Olympics and you end up with millions of dollars in endorsements. Get caught and you still have fame and you can trade that for dollars. Play fair and you come 7th and nobody is interested in you. Same is true in business.

    There has to be a stronger reason than just “being a nice person”. Nice guys finish last and human being are not naturally inclined to good but rather most of us wrestle with a tendancy to do bad.

  2. I generate a rather decent revenue off sponsored posts so i should think it’s one of my leading revenue sources, at least on some blogs. If avarage blog makes a few dollars a day off ads, you can make up to 10 or even more dollars per review, EVERY day, so in my case, adsense falls behind PPP.

  3. Mora wacker

    Hi,
    Of course this is a very interesting discussion as you told .
    I am going to write favour of pay per cost.Pay per cost plays a major role in SEO.Google announced a limited U.S. only beta for a new service they are calling Pay Per Action ads. These Pay Per Action ads are available to a limited number of AdSense publishers
    Google is accepting U.S. advertisers and publishers into the beta now. Google plans on adding more advertisers and publishers into the program over the upcoming weeks.

  4. Promotional Products

    Google is a commercial organisation that makes it money from charging per clip advertising, but doesn’t like people who pay for advertising in it’s rankings? clear double standard that is lost on Matt I think.