What can blogs do for your business ? Blogging for Business
Blogs have a tremendous impact even on the smallest of companies and enterprises. This morning I was out visiting a local Client (L’Aquila isn’t an industrial city so I don’t have meny opportunities to conduct business). Their line of business is rather unique: window decorations – they are the people that set up shop windows and make us all run in to make our Christmas gifts. Until recently they weren’t interested in the Internet until the CEO had a meeting in Germany and they "told him" that Internet and the Search Engines are to become a vitla part of the business – that’s when we had our first meeting back in March of this year. Today I was finally able to show him how blogs work and how they can have a positive impact on his business allowing him to:
- Attract quality leads from the search engines
- Trigger business opportunities using tags and tagging
- leapfrog into the Web 2.0 era
Their web site has been sitting online for years, and nobody was able to find the time to update it. During our meeting I saw all the photos that have been taken on all the projects, an incredible amount of beautigful photos. I could sense the desire to reach out to their potential audience and show them what they are capable of doing and who their customers are. We underwent the process of identifying objectives and I showed them how easily a blog can be updated – it looks like we’ll be setting up a blog for them 🙂 It was important to identify what was important to be done in house and what could be outsourced to me. The heart and soul of the blog must remain in house i.e. they must produce the content. I would help on the promotional aspects and technical issues. Hopefully I’ll get the OK before end of august and I’ll keep you posted.