A Facebook Study on Profile Status Updates
Facebook has published a study revealing behavioral data based on different ways people use status updates and how they form patterns.
Based on 68 word categories identified by the LIWC dictionary, status updates were automatically processed after removing identifiable information: one million updates from US English speakers were analyzed.
Word Categories were correlated with age and friend counts.
Younger generations tend to talk more about themselves (use “I” and “my”), express negative emotions and “swear more”: mature users elaborate more complex and lengthy updates, talk more about other people, and include their family
Status Updates shed light on what we are thinking
If it’s late at night or the very early morning hours, updates rotate around slumber , morning updates concentrate on school or work and are replaced by leisure and fun as the evening approaches.
Morning profile updates are positive – negative emotions take over as the day progresses.
Once we write a status update, it is no longer just about us; it’s about our friends too, and how they interact with our updates
There is a direct correlation between likes and Word Categories:
- People expressing positive feelings and attitudes get more likes
- People with a negative profile update generate more comments
Birds of a Feather Flock Together
The study shows a correlation between words used from a word group by friends – they share a similar word pattern in their updates.
Source: What’s On Your Mind? – Facebook Data Team