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A Facebook Study on Profile Status Updates

Facebook Data Team Study on Profile updates

Facebook has published a study revealing behavioral data based on different ways people use status updates and how they form patterns.

Based on 68 word categories identified by the LIWC dictionary, status updates were automatically processed after removing identifiable information: one million updates from US English speakers were analyzed.

Word Categories were correlated with age and friend counts.

Findings

Younger generations tend to talk more about themselves (use “I” and “my”), express negative emotions and “swear more”: mature users elaborate more complex and lengthy updates, talk more about other people, and include their family

Status Updates shed light on what we are thinking

facebook study resluts: chart of hour of day vs.usage of selected word groups

If it’s late at night or the very early morning hours, updates rotate around slumber , morning updates concentrate on school or work and are replaced by leisure and fun as the evening approaches.

Morning profile updates are positive – negative emotions take over as the day progresses.

Once we write a status update, it is no longer just about us; it’s about our friends too, and how they interact with our updates

There is a direct correlation between likes and Word Categories:

  • People expressing positive feelings and attitudes get more likes
  • People with a negative profile update generate more comments

Birds of a Feather Flock Together

chart: what you write and what you see your friends write on Facebook

The study shows a correlation between words used from a word group by friends – they share a similar word pattern in their updates.

Source: What’s On Your Mind? – Facebook Data Team

One Reply

  1. Бильярдные столы

    Do you know that Russians copy idea of Facebook and called site vkontakte ?