How to develop your link exchange program – I
Web 2.0 hype has subdued links and link exchange programs. The constant growth for information on Web 2.0 [we’ll get around to talking about that very soon] corresponds to a reduced request for tips on how to build up a link program.
The question I see more and more people asking in forums is
Should I set up a link exchange program ?
Is link exchange dead ?
I believe link exchange is still an activity that can help bring in qualified leads and traffic to a web site. My experience has been very good ans still rakes in a good number of leads that become Customers.
I had the opportunity to start talking about links and linking in a previous post where I mentioned reciprocal link management and software that can help find link partners.
First rule is to keep away from Free for All (FFA) link pages. You’ll recognize them because they:
Carry a very lagre number of links
Cover just about everything that is under the sun, from gambling, to hotels, from viagra to sports goods
You don’t need a link from such pages, and you don’t want a link from them either.
There is another issue that makes me frown, and that is when people refuse a link from a page that has a low page rank. If the page is good (and we’ll talk about what a good page is) there is no reason to knock back a link coming from it just because it has a PR=0 (Page Rank). It happens to be that all pages are new and start with a PR=0 and need to build up their reputation and presence and everybody starts somewhere !
So all of you out there who preclude the opportunity to network with a website because the page they have to offer has PR=0, you should re-think your strategy – remember todays PR=0 can become tomorrows PR=4 or 5 …