Search Marketing Consultant

Web Marketing & Search Engine Consultant

SEO tools and SEO Software – how to use them

SEO Tools - Software for Search Engines

I perform a significant amount of Search Engine Optimisation work with a hands on approach, and use a number of search engine software tools. Search Engine software is indeed very useful and at times a necessity to get the job done in a costly and timely fashion. There is a very wide variety of software and SEO tools available to webmasters and it can be very difficult to choose the right tools to get the job done. Before getting into the details of the search engine software I use, I'd like to spend a few words on the quality of your assumptions that will be based on the amount of experience you have.

Don't rely on software if you have little or no experience

The results of analyses performed with automatic software tools will depend on your capability, experience and judgment. If you're a new comer to SEO you're probably much better off performing some preliminary manual work to develop your personal style and understand the dynamics of SEO. The more you learn, the better your capabilities of developing an accurate model of your search engine visibility strategy.

Here's a list of suggestions

  • Build your list of keywords
  • Identify a short list of just a few low competition keywords where you are more likely to achieve top 20 (or 30) positioning
    • don't start with very competitive keywords, it's just too difficult in the beginning
  • Apply your basic knowledge of search engine optimisation to optimise your web site
  • Create fresh keyword rich content, or review existing web pages to include your keywords
  • Identify theme related web sites you can establish a working relationship with so you can build up your external links, and drive qualified leads to your website
  • Identify your online competitors
    • Examine their web site
    • Evaluate their visibility strategy
      • Quality and quantity of content,
      • Quality and quantity of external links
      • Use of blogs and tagging
  • Document all the information you collect in an orderly fashion
    • Take note of the parameters you need to focus
      • your competitions' external links (quantity and quality)
      • quality and quantity of on site content
  • Monitor the outcome of your efforts
  • Implement a trial and error process until you achieve your visibility objectives

You'll need this information to build your search engine visibility model and test it to see just how accurate your assumptions are. If can't do it by hand software tools you won't get anywhere.