SEO Tools and Software: link and link exchange software
This is my last introductory post on SEO Tools and SEO software – It’s enough to break the ice and get the conversation started. I saved the best for last as this is the most frequently addresed topic when it comes to SEO and achieving top positions on the search engines.
Links are a fundamental ingredient. Posts on links and linking strategy will follow, hopefully at a higher frequency as work slows down during the month of august.
Linking and reciprocal linking are a very complex issue that people often underestimate to a great extent. I use Zeus. If you are new to linking and linking strategies my advise it to do some reading on the subject before you undertake any link exchange activities.
Zeus is a rather complex software built to satisfy your linking strategies that can be used to identify potential partner sites It takes quite some time to understand all the functionalities the software has to offer. There are 3 interfaces:
Before you can commence your link partner research you’ll need to train the software with keywords that identify potential partner web sites. Unfortunately the software does not allow an automatic upload of keywords – you’ll have to enter them manually – this feature definitely need some updating. Keywords are allocated to categories and can be switched form one to another after uploading.
Once you have trained the software with a minimum number of keywords (100 is the default recommended) you’ll need to identify sites to start your search for partners.
Let the robot explore the web for about an hour, maybe two, then check the results – if they are not good you’ll have to review your keywords. In the train section you also must review the web sites that are lined up to be visited in future to eliminate off topic web sites
The better you are at doing keyword research the better the quality of your results.
Don’t be fooled, this is HARD work: It would be even harder if you didn’t use software like this. In the everyday use there have been frequent incidents of software crash and instability that are very frustrating. I’ve recently read on some blogs that software like this is useless – I disagree.
This is a modelling software you are the master of your success or failure, software is only a tool, it depends on how you use it …
More information on Zeus link marketing robot versions and pricing is available here