Choosing keywords for your web site
Once your site is up and running, and your organic placement is sending users to your web site the question is:
How can I increase my reach ?
One way is by increasing the number of keywords that provide top search engine positioning. But very competitive keywords require lengthy and labor intensive SEO efforts.
Choosing keywords for your web site can be a complicated task. It is certainly most important and will determine the outcome of your search engine optimization efforts.
All this is discussed and explained in the long tail theory: Many less competitive keywords rake in more traffic than fewer very competitive high traffic keywords.
The analysis of your web site statistics can be very enlighting in this respect. A good web site can have a long tail of thousands of keywords. The question is how do you identify the best keywords ?
The use of keyword inventories such as Overture, Google or Wordtracker – just to name the most popular – will help you mine those niche keywords that attract new qualified users. But this can be time consuming or require skills you may not have .
After doing so wait a few days, then login to your hittail account. Click on the suggestions tab and you’ll see what HitTail is suggesting you use to further increase your reach via niche keywords.
I believe HitTail can be a useful tool to use along side your statistics and analytical tools – we’ll have to see what the pricing will be once it is out of β …