How to get listed in the search engines, have great visibility and spend close to nothing !
I thought I'd set up a category called Search Engine Myths & Legends for those of you who aren't very familiar with search engine marketing. The idea came to mind just a few days ago after receiving a few spams from a “company”. I know most of my English speaking audience doesn't read Italian but,. Just the same, I thought you'd get a kick out of seeing the real thing … The spam reads (this is the exact translation): “Ladies and Gentlemen, while searching for your web site www.XXX.it we realised it is not very well positioned on search engines. We bring your web site to the top positions of Google, MSN, YAHOO! We submit your web site to 900 search engines directories and web catalogs instead of
€ 349,00 only 299€ (one shot cost, no further charges) Try us – you don't run any risk If you are not satisfied with our services we'll give you back your money. We do not ask questions Order here with 4 weeks change of guarantee …” the message goes on but this is the best part – written in a coarse Italian. I was surprised to see these spams still around and smiled thinking to myself this spam is a complete waste of time and effort – who is still believing this kind of messages. Just a few hours later the exact same message arrived to a Client (enjoying significant search engine traffic), and forwarded the message, adding: TRANSLATION: Please take a look!! This gentlemen says our site is not positioned well!! we pay on Google and we are not there !!!!!!!! I couldn't stop laughing, and after a phone call to the Client (a small local business with limited online experience) I got to thinking how this Email may have affected many other people who received it and perhaps think search engines and web marketing burn down to a few hundred bucks, a few clicks and a bit of browsing and there you are N. 1 across the charts. So for those of you seeking some sense in the online madness her are a couple very basic tips I hope will help avoid falling into this kind of trap:
- There are a handful of search engines that will make or break your web site
- Search engine visibility is not a mere submission. I have not submitted a web site to the engines in years … and you should either !
This list could go on and on but I don't want to right now. If you'd like to add to the list please do ! The point is if it sounds very easy and very cheap, most likely there is something wrong …