Creating Content for your Blog – Teaching Web Marketing to Artists
The Image of this typewriter brings me way back in time, when I was a little boy. My father thought it would be a good idea that I learn to use a typewriter, so he made me type things. That was his way of thinking ahead and giving me a head start back in those days (we’re talking 19 60 something … )
I can recall how difficult it was to think about things to type, find the right stories to tell, but then as I got started words began to flow and I would soon fill those yellow sheets of Western Union paper my mother would bring home from the office where she worked.
The white sheet of paper syndrome is common to many people called to create content for a blog or website.
There is always so much talk about the design, the look and feel, an obsessive attention to the finest details related to icons and their position within the layout, then suddenly the lights go out when the web graphics design is finished: it’s as if the work is over and done with, ignoring completely the most important aspect of all: content creation.
There is a point beyond which additional efforts on web graphics design will not offer any return if the website does not have enough (good) content.
Creating content is like a sickness: everybody in the organization avoids it.
For an artist running a very small business, content creation is the most important aspect of an online presence: At first, your content will generate an interest in the search engines which in turn will gladly generate quality traffic to your website.
In many organizations, and especially for the micro self employed artisian, there is simply “no time to waste” on sitting down and writing on a blog – the focus is on making things.
That has to change: This is about building a business around an online presence, demanding a considerable amount of your time expressing your creativity through your writing – creating content is a central activity in your line of work once you decide you want to promote your business online.
The point many raise is:
- they are not capable
- it takes too long
Many are probably right at first – they don’t know how to do it, and it does take a very long time at first, but there are no alternatives: online success is based on content creation.
Now before anyone stands up and tells me I’m crazy because there is a LOT MORE than on site content to good rankings on the search engines, I agree to that in principle. What I’m saying here is that you (the artisian) with talent and creativity up your sleeve, are probably one of few creators of “handmade pipes” or “handmade suites”, you know your business and you’ll learn to build up a conversation with readers and transform them into buying Customers.
I know it’s a completely different ball game ranking for something like “Hotels in Rome” 🙂
Getting back to creating content for your blog, it’s really simpler than you might anticipate. It’s important to be yourself – speak from your heart and you’ll engage people interested in you and what you have to offer. This is a very important point – online is very much like offline: you don’t do business with everybody. Business is about developing a relationship, having the same view of things and similar tastes: Show your readers who you are, what you are like and a community of fans and enthusiasts will gather to listen.
There are a few rules you need to follow to intercept your potential audience on the search engines, We’ll take a closer look at how to write your posts for blogs soon …