Creating Optimized Content for your Blog – Teaching Web Marketing to Artists
This is a schematic representation of how you should go about creating content for your blog (or website) – let me give you some insight on how to go about doing things …
Being the expert you are on your activity you’ll certainly have a lot of things to say, it’s only a matter of getting them organized in your head first, then on paper and finally under the form of a post (you’ll be very proud of yourself once you produce your first post).
Writing for the web calls for some additional attention: normally we are used to suppressing word we believe are “unnecessary” because “it’s understood” … but if a search engine is listening, things change.
Search Engines do not understand our intent – either we say them or we don’t – if we don’t then we probably missed an opportunity to use a keyword someone may use to query the search engines and identify websites just like yours. Thats’ why it’s important not to leave words to imagination.
Searching is a unique way of representing our needs and expectations. As I have recently stated during a presentation at the International Search Summit in London late last year (November 2008):
Keywords are a state of mind
You can easily anticipate just how different each and every one of us use the search engines to find what we define as relevant websites. So how can you identify which words people are using ? There are 2 different paths to follow, depending on where you are in the process of creating your blog.
Starting a new blog
Starting a new blog is challenging also in identifying appropriate keywords that best fit the search patterns of your potential users. Rest assured your readers search habits will differ significantly from yours because:
- you are the expert and master of a vocabulary typical of the expert
- you readers are not experts and struggle to identify words representing their needs
You need to rely on tools such as the Google Keyword Tool or other similar ones.
What can you do with a keyword tool analyzer ?
You can identify relevant phrases used by people interested in your products and services. You’ll be surprised to see just how articulated and diversely people can search. By doing so you can focus on those keywords that are relevant to your business with less competition, and in turn increase significantly your chances of ranking well on the search engines.
This is your first go at things.
The best tool to identify great keywords for our blog is your blog itself: use your blog to do some simple research and identify which keywords are sending traffic. There are some cool tools to do this – the one I like most is hittail
Write your posts and use the keywords you identified using these tools. Remember to use them every time there is a relevant opportunity to do so.
Don’t exaggerate with keywords.
Read your post once you’ve written it – if it doesn’t sound right, don’t publish, make corrections, you’re writing for your readers AND the search engines.
Don’t forget to write descriptive and compelling TITLE TAGS and META DESCRIPTIONS (remember I gave you all the information in my post on WordPress Plugins).
Research your keywords
Finding new keywords is a relentless effort – the more you put into this activity the more traffic (and orders) you get back. It’s that simple.
Finding new business opportunities happens every day online: trial and error are your allies in this never ending keyword discovery game.