Consulente Web Marketing e Consulenza Motori di Ricerca

Web Marketing & Search Engine Consultant

When does the job of a search engine consultant finish ?

When does the job of a search engine consultant finish ?

Work has suddenly picked up over the past few days, there hasn’t been much time to blog the lengthy posts I enjoy writing. It’s that time of the year there is more contact with Clients, communication is 95% EMail and 5% telephone. Most of them are virtual, we’ve never had the opportunity to meet. Yesterday I had a long teleconference with a hotel in Tuscany.

They are very pleased with the quantity and quality of web traffic received during the summer. I was pleased to hear that. After our conversation there were a couple of action items I decided to close immediately. I gathered the information and sent off an Email, then got back to an urgent proposal. Within a few minutes that Email came back – it bounced off the Client’s server and got back to me with a message:

<xyz@clienthotel.com> : host mail.clienthotel[xx.xxx.xxx.xxx] said: 553 sorry, that domain isn’t in my list of allowed rcpthosts (#5.7.1) (in reply to RCPT TO command)

For those of you who aren’t familiar with the the nuts and blots that make the web work, the server was telling me that my Client’s Email or domain name were not available on the server ! It looked like a serious problem, so I contacted them immediately.

They were not aware of the problem. It turned out that their provider had made some changes to the primary DNS and mixed up the mail server IP in the process. They were loosing email (and money for about 12 hours). After a few hours they called back to thank me. I could feel how grateful they were, they could hear how satisfied I was for solving their problem.

This is a very unique profession: We provide high level services that the ordinary hotel manager cannot understand (at least not in this day and age). My Clients feel protected, there is a bond of trust and respect that goes beyond the mere exchange of money for services. I take every opportunity to look after them giving services a very personal touch. My job as a search engine consultant is an adventure we live together day by day – these are probably the reasons why I love my job so much.