Learn Google Analytics with Brian Clifton
Last Saturday morning the postman rang twice … and left me a new book to read !
Advanced Web Metrics with Google Analytics by Brian Clifton is a mammoth effort that took a very long time to write and bring to printing. I met Brian at the RIMC and he was already at work on the book, available on Amazon.
Yesterday I got a call from a (hosting) Client based in Rome and in the travel sector. They asked some questions about their (general) statistics plan and then ventured off far beyond the boundary of how many visitors there had been over the past 3 months … as people are spending more and more on their online visibility, they are asking more and more questions on how that money is being spent and the only way to get some good answers is to investigate with web analytics.
A tip of the hat to Brian for a job very well done !