Consulente Web Marketing e Consulenza Motori di Ricerca

Web Marketing & Search Engine Consultant

Measure with Google

Measure with Google

Evento: Measure with Google

Oggi e domani sono a Dublino per questo evento ad invito di Google che si chiama measure with Google.  Una due giorni di informazioni che dovrebbero essere molto interessanti e molto aggiornate.

Dalle informazioni del gruppo chiuso riservato ai partecipanti vedo che ci saranno circa 150 persone provenienti da tutta Europa – non ho individuato altri Italiani finora ma ci incontreremo sicuramente oggi lì alla headquarters di Google o sotto alla hall dell’albergo.

Ecco L’Agenda dei lavori (e dell’entertainment …)

Agenda

Day 1: Wednesday, June 18th 

OPENING
09.00-10.00Registration, Breakfast & Mingling
10.00-10.15Welcome to Dublin (Fionnuala Meehan & David Geraghty)
MEASUREMENT
10.15-10.55The power of data and working with Analytics
10.55-11.10Case study – Modalia.com
11.10-11.40Measuring Mobile
11.40-11.55Case study  – Selectra
12.00-13.15LUNCH
OPTIMISATION
13.15-14.05Web design, conversions and your customers
14.05-14.25Case study – 4Ps Marketing
14.25-15.00Coffee Break
DATA DRIVEN DECISIONS
15.00-15.40Setup and Next Steps – GTM and Real Time Bidding
15.40-16.00Case study – Finallorca/Seyvillas
16.00-16.10Wrap Up
19.00-22.00Evening event – Networking and dinner @ the Aviva Stadium

Day 2: Thursday, June 19th

09.00-10.00Click to Call and Calls as Conversions: Getting the most out of Mobile
10.15-11.15Analytics : Structure and analyse your Anaytics data to understand the story behind your website traffic
11.30-12.30Optimising with Conversions Data : Best practises for account structure and bidding to maximize performances & ROI
12.30-13.30LUNCH 
13.30-14.30Google Shopping for Retailers : Grow your customer base, find the right customers and deliver relevant content
14.45-15.45Remarketing Lists for Search Ads : Utilise data to bid for the moment and customers that matter most
15.45-16.30Analytics for Export : Spot export opportunities and grow your customer base abroad