09:29:17 am Reykjavik Iceland, Keynote speaker – Chris Sherman
Chris Sherman opened the Internet marketing conference this morning with a very interesting keynote presentation, tracing the history of modern search engines and search marketing.
The history of search as Chris presented it brought back many memories from way back in 1996 and identified present day challenges to search marketers that are:
- web 2.0
- vertical creep
- new formats