2006-11-02 13:15:15 PM Session: Web Site Architecture

Shari Thurow gave a second presentation this afternoon on web site architecture and ways to build into a web site a successful (and profitable) enterprise representation online. I find very interesting how there is a renewed focus amongst participants on ethical SEO. There is little if no talk at all about black hat SEO – how things have changed …

The presentation illustrated effective ways to build links into a web site and the different types of links that should be used in web site development

The bottom line is web site optimisation and usability are going hand in hand so you need to tackle both issues in the design phase.