Buy Tourism Online 2010 Kicks off in Florence this morning

BTO (Buy Tourisn Online) kicks off today in Florence – the 3^rd edition of this web marketing conference specifically tailored to meet the needs and expectations of hotel owners and personnel, travel agents, and incoming agencies facing the difficult challenge of innovation and a harsh economic environment.

BTO was launched in 2008 along with educational and informative events offering the opportunity to network and share knowledge as well as meet up with leading influential companies providing cutting edge technology radically transforming the travel industry.

I’ll be blogging and tweeting during the entire event (That’s me in the photo last year).

The event has been totally sold out for the first time.

Follow the event on Twitter – I’ll use the hashtag #btoeng2010

If you have questions shoot them over – I’ll be glad to rely them over to speakers.