What people in tourism should know about Viral and Social Media Marketing
Paolo Iabichino – OGILVYONE
Mirko Pallera – NINJA MARKETING
Elisa Perillo – ZOOPPA
Massimiliano Ventimiglia – H-ART
Moderator:
Mirko Lalli – FONDAZIONE SISTEMA TOSCANA & Blogger
MINDSET
Difficult to understand what is happening in marketing if we try and read it with conventional rules – change your 1.0 mindset before changing to marketing 2.0
IDENTITY
Have something to say and to tell others
it has to be:
- original
- genuine
- know how
- niche
- talent
- involving
- creative
- rewarding
KPI Key Performance Indicators
- branding
- awareness
- leads
- time
- sales
- personality
- feedback
- co-creation
ENGAGEMENT IS NOT COMMUNITY Community can be built via a coherent system of engagement
VIRAL DNA – ALCHEMY ?
Virality = viral DNS + seeding
how can you setup a viral DNS fro a brand ? must be
- enjoyable
- valuable
- when it’s enjoyable and valuable it becomes meaningful
- Which are the most viral things in the world ?
- God
- Sex
- Mystery
- Love
- Kittens
- War
Relevance
- universal emotion
- cultural identity
Brands are like political parties – you like them you vote for them (purchase their products)
Technorati Tags:
#btoeng buy tourism online web marketing social media social networks travel & tourism non conventional marketing ninja marketing