Consulente Web Marketing e Consulenza Motori di Ricerca

Web Marketing & Search Engine Consultant

What people in tourism should know about Viral and Social Media Marketing

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Paolo Iabichino – OGILVYONE
Mirko Pallera – NINJA MARKETING
Elisa Perillo – ZOOPPA
Massimiliano Ventimiglia – H-ART

Moderator:
Mirko Lalli – FONDAZIONE SISTEMA TOSCANA & Blogger

MINDSET
Difficult to understand what is happening in marketing if we try and read it with conventional rules – change your 1.0 mindset before changing to marketing 2.0

IDENTITY
Have something to say and to tell others

it has to be:

  • original
  • genuine
  • know how
  • niche
  • talent
  • involving
  • creative
  • rewarding

KPI Key Performance Indicators

  • branding
  • awareness
  • leads
  • time
  • sales
  • personality
  • feedback
  • co-creation

ENGAGEMENT IS NOT COMMUNITY Community can be built via a coherent system of engagement

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VIRAL DNA – ALCHEMY ?

Virality = viral DNS + seeding

how can you setup a viral DNS fro a brand ? must be

  • enjoyable
  • valuable
    • when it’s enjoyable and valuable it becomes meaningful
    • Which are the most viral things in the world ?
    • God
    • Sex
    • Mystery
    • Love
    • Kittens
    • War

Relevance

  • universal emotion
  • cultural identity

Brands are like political parties – you like them you vote for them (purchase their products) img-0761.png

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Technorati Tags:
#btoeng buy tourism online web marketing social media social networks travel & tourism non conventional marketing ninja marketing