Mobile Access and Implications on Travel & Tourism
Mobile will soon be the predominant way to access the web – yet hotels offering optimized layout (and content) are few and far apart.
In 2013 mobile access will surpass desktop access to the Internet
Key demands from mobile access:
- instant gratification – I’m seeking a hotel in the vicinity of where I stand NOW
- simplicity – it has to be simple to use and read to understand – otherwise I’ll move on
- in context
Relevance is extremely important – users are focused on what they are doing with their mobile: the screen is very limited so there are no distractions: you have all their attention but for a very short time span – if you do not deliver they’ll move on quickly …