In 2013 mobile access will surpass desktop access to the Internet Key demands from mobile access: instant gratification – I’m seeking a hotel in the vicinity of where I stand NOW simplicity – it has to be simple to use and read to understand – otherwise I’ll move on in context Relevance is extremely important – users are focused on what they are doing with their mobile: the screen is very limited so there are no distractions: you have all their attention but for a very short time span – if you do not deliver they’ll move on quickly …

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Once you were king of the hill with a job at a bank, today there is a growing need of economic independence: Italians would like to be self employed (at least in theory) and they dream of a job involving a lot of travel declaring they would accept a pay cut for a job involving travels.

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BTO ( B uy T ourisn O nline) kicks off today in Florence – the 3 rd edition of this web marketing conference specifically tailored to meet the needs and expectations of hotel owners and personnel, travel agents, and incoming agencies facing the difficult challenge of innovation and a harsh economic environment.

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There is no such thing as a parity rate: different platforms will offer different pricing, depending on how different systems interface and exchange information OTAs (Online Travel Agencies) often leave room only for comparison on pricing as all other (important) elements are not visible, hence the choice is made based on pricing The challenge for hotels is to identify new and improve ways to increase their online visibility and direct traffic, many rely on OTAs to do this but then complain when it comes to sharing the revenue, and are not willing to invest in strategic activities which can and would increase revenue.

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I think SES London introduced new way of doing business online, a discontinuity with the past: Onsite and offsite efforts now converge as content flows from blogs to social media Search engine optimization is worthless without adequate conversions We need to do more insightful analyzing using less data Social media is a must, everybody should jump into the arena and experiment Blogs are mainstream and should be considered as such and not “sooo 2004” SEO and website architecture are still relevant and very important but only a piece of the puzzle I’d like to thank Incisive Media for such a great show, It was a great pleasure to meet so many interesting and competent people!

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